Irish Ads of the 1960s Through the 80s are Brought Back from the Grave


Irish Ads of the 1960s Through the 80s are Brought Back from the Grave
  1. Irish Ads of the 1960s Through the 80s are Brought Back from the Grave
    image.ie
    Those of us old enough to have rung in the new millennium might remember what television advertising was like before... The post Irish Ads of the 1960s Through the 80s are Brought Back from the Grave appeared first on Image…
    TV&Movies

Those of us old enough to have rung in the new millennium might remember what television advertising was like before the internet … or high-quality TV production, for that matter. Shows like It Was Alright in the… (insert preferred decade here) highlight just how far we’ve come since the days when sexism, racism and whatever other isms were fair game in mass media, and we should be grateful for the progress we’ve made (even if Trump et al are trying to set us back a few decades).

But the Irish television ad is another species altogether, and the advertising we were exposed to in the 1960s, 70s and 80s reflects a culture that’s almost difficult to believe existed not all that long ago.

Thankfully, the Irish Film Institute (IFI) has brought them back from the grave via a project undertaken by the IFI Irish Film Archive and made possible by the support of the Broadcasting Authority of Ireland’s (BAI) Archiving Funding Scheme.

Winstons: New Look

The 200-plus ads, the culmination of an 18-month-long project to preserve and digitise Ireland’s TV advertising past, document the fascinating evolution of Irish consumer society and culture over three decades, and are free to view now on the IFI Player, ifiplayer.ie.

The collection, including nearly 8,000 rolls of film, had been held in a number of damp warehouses for decades and, as a result of poor storage conditions, suffered physical deterioration before it was transferred to the Irish Film Archive in the mid-1990s.

Over the last year and a half, the Irish Film Archive team, …

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