Tyrrells raises crisp quality with £2M automation spend

Tyrrells raises crisp quality with £2M automation spend
  1. Tyrrells raises crisp quality with £2M automation spend
    Tyrrells has completed a £2M capital investment at its factory at Leominster in Herefordshire, in a move designed to improve the quality of its vegetable crisps and drive growth in the …

Tyrrells has completed a £2M capital investment at its factory at Leominster in Herefordshire, in a move designed to improve the quality of its vegetable crisps and drive growth in the category.

The investment has increased the level of automation during manufacture, which will reduce the amount of manual handling or number of ‘touchpoints’, resulting in less breakage of the crisps and bigger, whole pieces of vegetable crisp in the packs, said Tyrrells spokeswoman.

The crisps are now about 40–50% larger than those previously made, she added.

To take maximum marketing advantage of this investment, Tyrrells is offering consumers an on-pack money-back guarantee if they are not satisfied with the products. This will run from September 2017 until March 2018.

Money-back guarantee

“This investment is indicative of our commitment to product quality at Tyrrells,” said the company’s marketing director Adam Draper.

“We think the improvements we have made to our Tyrrells Veg Crisps are so good, that we are offering consumers their money back if they are not fully satisfied with our splendidly bi…

  1. Glasgow firm wins best premium drink at World Beverage Awards

    Scotlandfoodanddrink.org -Food
    Finnieston Distillery Company (FDC), which recently launched its unique range of craft Scotch whisky cocktails, is celebrating the news that it has won a leading industry…
  2. Bowhouse Food Weekend to highlight the harvest season in Fife

    Scotlandfoodanddrink.org -Food
    Bowhouse Food Weekend, taking place this weekend (23rd to 24th September), is a celebration of the quality produce, including those made from local ingredients grown in Fife farms and fished off nearby…
  3. Kirjuvagr Gin Sails Back North With Bronze Medal

    Scotlandfoodanddrink.org -Food
    Orkney Distilling Ltd’s Kirkjuvagr Gin, launched last year, has won a prestigious bronze medal at the inaugural Scottish Gin A…
  4. No1 Pie Brand in Scotland, Bells, Launches New Bakes Range

    Scotlandfoodanddrink.org -Food
    Scotland’s No1 pie brand, Bells, has boosted its portfolio with the introduction of a new Bakes r…
  5. New Italian-inspired flavour a sweet treat

    Scotlandfoodanddrink.org -Food
    Ice cream favourite Mackie’s of Scotland has created a new treat which will transport fans to evocative Mediterranean cafes – with the launch of a limited edition fla…
  6. Sainsbury calls for agreed allergen threshold limits

    Foodmanufacture.co.uk -Food
    Sainsbury’s head of analytical testing has called for agreement on threshold limits for the presence of allergens in food and drink to provide reassurance to food manufacturers, retailers and, most importantly, consumers about the risk of allergic r…
  7. Müller reveals £100M investment plan

    Foodmanufacture.co.uk -Food
    Dairy processor Müller is to invest £100M in its UK yogurt and desserts business over the next three years, with plans to upgrade capacity and capabilities at its three sites in S…
  8. Weight management: is calorie control out for the count?

    Foodmanufacture.co.uk -Food
    Conventional advice on how to maintain health and combat obesity has come in for a bit of a battering in recent…
  9. Seasonings maker fined £55k for partial amputation

    Foodmanufacture.co.uk -Food
    Food seasonings manufacturer Symrise Ltd has been fined £55,000 for health and safety failings, after a worker suffered “life changing in…
  10. Announcement on loan scheme provides clarity and stability to farmers and crofters

    Scotlandfoodanddrink.org -Food
    Today’s announcement from Cabinet Secretary for Rural Economy and Connectivity Fergus Ewing on a loan scheme and timetable for support payments draws a line under uncertainty and provides clarity to farmers and c…
  11. First stop for Leadership Forum on Scotland Tour

    Scotlandfoodanddrink.org -Food
    Scotland Food & Drink are once again heading out across the country, hosting key figures from the booming Scottish food and drink industry to discuss the industry’s hot t…
  12. Scotland Food & Drink appoints Business Development Manager for Highlands & Islands

    Scotlandfoodanddrink.org -Food
    Scotland Food & Drink has appointed an Inverness-based Business Development Manager to help strengthen its support for Highlands & Islands food and drink…
  13. RGF reveals undisclosed consultancy payments

    Foodmanufacture.co.uk -Food
    Baking ingredients manufacturer Real Good Food (RGF) has slammed former directors – including founder and ex-chairman Pieter Totté –for taking payments for consultancy services, without the comp…
  14. Euro food firms warn on ‘renationalising food policy’

    Foodmanufacture.co.uk -Food
    The European Commission should resist the renationalisation of food policies, such as country of origin labelling measures, urges euro food and drink manufacturers’ representative F…
  15. Morrisons reveals rise in sales and profits

    Foodmanufacture.co.uk -Food
    Morrisons has revealed a rise in sales and profits for the first half of this year in its interim results, released today (September 14), as it sees results from its ‘Fix, rebuild and grow’ str…
  16. Nutrition insights over past 50 years boosted public health

    Foodmanufacture.co.uk -Food
    Greater understanding of nutrition has played a significant role in boosting public health over the past 50 years, says the British Nutrition Foundation director general Judy…
  17. Meat firm Hilton posts sales and profit growth

    Foodmanufacture.co.uk -Food
    Meat processor Hilton Food Group has posted a £58.8M sales rise in its half-year results released yesterday (September 12), boosted by volume growth in Ireland, Australia and …
  18. Simple Supper: Roasted Mushroom Toastie

    Image.ie - Food
    09.14 / 09:52 image.ie
    Roasted Mushroom Toastie Roasting mushrooms gives them a great, meaty texture that is perfect for this toastie. This takes more... The post Simple Supper: Roasted Mushroom Toastie appeared first on Image…
  19. Chocolate maker to hire 300 staff before Christmas

    Foodmanufacture.co.uk -Food
    Confectionery manufacturer Kinnerton is to hire 300 new staff in the run up to Christmas at its factory in…