Coming soon to Seattle: Ugly produce


Coming soon to Seattle: Ugly produce
  1. Coming soon to Seattle: Ugly produce
    crosscut.com
    This story originally appeared on EarthFix.  A California-based company that sells blemished and misshapen produce is expanding into the Northwest. Imperfect Produce buys so-called ‘ugly’ fruits and vegetables from West Coast farms and delivers them to people’s homes at discounted prices. Company CEO … Continue reading →…
    Food

This story originally appeared on EarthFix. 

A California-based company that sells blemished and misshapen produce is expanding into the Northwest.

Imperfect Produce buys so-called ‘ugly’ fruits and vegetables from West Coast farms and delivers them to people’s homes at discounted prices.

Company CEO Ben Simon said most grocery stores won’t sell scarred plums or oddly shaped eggplants, but they’re still perfectly good food that shouldn’t go to waste.

“We have a huge food waste problem in this country,” he said. “We have about one in five fruits and vegetables going to waste at the farm level, and actually about 40 percent of all the food grown in America goes to waste.”

Using more of the food grown on farms can help feed hungry people, Simon said. It can also reduce the environmental impacts of food waste, such as the methane emissions that come from rotting food. Methane is a potent greenhouse gas that contributes to climate change.

“There’s also all the soil nutrients, gasoline and fertilizers and all the resources that go into growing food that also gets wasted when you waste food,” Simon said.

Imperfect Produce offers subscriptions for deliveries of otherwise unsellable fruits and vegetables in San Francisco and Los Angeles. This week, the company expanded its service to Portland and also plans to serve …

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