Apple Launches $999 iPhone X in Bid to Regain Innovation Lead


Apple Launches $999 iPhone X in Bid to Regain Innovation Lead
  1. Apple Launches $999 iPhone X in Bid to Regain Innovation Lead
    hamodia.com
    Apple Inc on Tuesday rolled out its much-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge display that Chief Executive Tim Cook called “the biggest leap forward… Read more » The post Apple Launches $999 iPhone X in Bid to Regain Innovation Lead appeared first on Hamodia. In related news: A Huge Leak About Apple’s ‘iPhone X’ Comes Days Before Its Big Debut Apple Expected to Show New iPhone at Event Next Week Apple Starts a…
    Technology
Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone X during a launch event in Cupertino, California, Tuesday. (Reuters/Stephen Lam)

CUPERTINO, Calif. (Reuters) - Apple Inc on Tuesday rolled out its much-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge display that Chief Executive Tim Cook called “the biggest leap forward since the original iPhone.”

The launch contained few surprises, with leaked details on the phone and other products, including an updated Apple Watch proving largely accurate. But the iPhone X’s $999 price still raised eyebrows, and its Nov. 3 ship date prompted questions about possible supply constraints ahead of the shopping season.

Investors and fans have viewed the tenth-anniversary iPhone launch as an opportunity for Apple to refresh a smartphone lineup that had lagged the competition in new features. Last year the company’s revenue declined when many consumers rejected the iPhone 7 as being too similar to the iPhone 6.

(Reuters/Stephen Lam)

The iPhone X has wireless charging, an infrared camera and hardware for facial recognition, which replaces the fingerprint sensor for unlocking the phone. The home button is also gone, and users instead tap the device to wake it up.

Apple normally ships new products within a week or two of announcing them, though Cook said the later date was consistent with earlier guidance to investors.

“It’s great to have a product but we’d have liked it sooner rather than later, more like the beginning of October or mid- October,” said Kim Forrest, senior equity research analyst at Fort Pitt Capital Group in Pittsburgh.

Apple shares closed down 0.4 percent. They had traded as much as 1 percent higher during the launch event before reversing course.

Tim Ghriskey, chief investment officer of Solaris Asset Management in New York, said he was not worried about the ship date and liked the new phones features, but also flagged a lack of surprises.

“It’s sell on the news,” he said. “They didn’t talk about the evolution of Apple beyond the iPhone and into artificial intelligence.”

The screen on the iPhone X is about the size of the current iPhone 7 plus, though the phone is smaller. It features richer colors thanks to a new technology called OLED that other vendors are also rolling out.

But in an embarrassing moment for Apple senior vice president Craig Federighi, the face ID unlocking did not work on his first attempt during the on-stage presentation.

(L-R) iPhone 8 Plus, iPhone X and iPhone 8 models are displayed during an Apple launch event in Cupertino, California, Tuesday. (Reuters/Stephen Lam)

Apple also introduced the iPhone 8 and iPhone 8 Plus, which resemble the iPhone 7 line but have a glass back for wireless charging. The company said it was working on a new device, called the Airpad, that would charge all newer Apple products.

The wireless charging uses a standard called Qi, also used by Samsung, and will work with third-party devices.

The new phones all feature Apple’s first proprietary graphics processor, which provides greater speed, improved cameras and some features for augmented reality apps.

The company had previously used graphics chips from Imagination Technologies Group PLC, which put itself up for sale earlier this year after Apple said it would make its own technology.

Apple is moving to design more of the internal components of the iPhone,…

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