Primus Primed

Primus Primed
  1. Primus Primed
    When Amer Nasereddin returned to Jordan in 1996 upon completing his studies at the University of Washington in Seattle, he quickly spotted a chance to put his business administration degree to good use. “I realized there were particular gaps in... The post Primus Primed appeared first on Venture M…

When Amer Nasereddin returned to Jordan in 1996 upon completing his studies at the University of Washington in Seattle, he quickly spotted a chance to put his business administration degree to good use. “I realized there were particular gaps in the IT industry that could be filled, and looking around, I saw a lot of talent that could be utilized. So along with my brother and a couple of university friends, I founded Primus soon after my return.”

The Primus team started out in the ISP business, but soon realized it wasn’t for them. “In less than two months, we realized that being an ISP wouldn’t be sustainable, because it’s like the commodities market; a few JDs less and our clients would move to a cheaper provider,” Nasereddin explained. So Primus switched to providing website development services.

In 1998, shortly after becoming a subcontractor for USAID, Nasereddin realized the bulk of their work being delivered in Jordan was actually coming out of the United States. “So I questioned my board: What if I go to Washington D.C. and start meeting with these big contracting companies?” Accordingly, Nasereddin began scheduling at least two to three business trips to the United States each year, and new projects started coming in.

Each company Primus approached subsequently opened the door to another. BearingPoint was one such company. The consultancy, which was contracted to rebuild Iraq, was working on a customs levy project there. “Being US-educated Arabs, we are familiar with the US business culture as well as Middle Eastern particularities; we understand the best of both sides,” said Nasereddin. Primus managed to win the bid for the project, successfully delivering on all tasks despite the difficulties posed by the on-ground situation in Iraq. “I remember on my several flights to Baghdad the plane landing spirally to prevent being hit by a missile—and that’s besides the many unfortunate incidents we witnessed in the city.”

Other deals with BearingPoint followed. They worked together on a social security funds distribution network for Iraq’s Ministry of Labor, as well as an education management information system implementation across the country—contracts that Primus had won bidding against other large subcontractors with decades of experience. Primus and BearingPoint also won a case-management system to automate all Qatari court proceedings.

Primus then set up commercial offices in Palestine, Egypt, and Bahrain. When asked to define the major factor that enabled Primus to break through those markets, Nasereddin listed a few. “We introduced custom-made software built from scratch. Moreover, we were always present on the ground, dedicated and fulfilling our promise. Clients really appreciate that,” he explains.

Opening up subsidiary companies in different countries enabled Primus to operate at the local level. Another key factor is the ability to continue evolving and adapting with time, because in their business the only constant is change. For example, although the company’s main aim was to become a system integrator, budget cuts across many regional governments during the Arab Spring compelled Primus to redirect resources towards the banking sector, the only sector spending money at that time, and a few years back, the company began to collaborate with India’s Infosys on core banking, Internet banking, and mobile banking assignments.

Eventually, Nasereddin set his sights on establishing an office in the United States, thus enabling the company to bid on USAID projects as a prime contractor rather than a sub-contractor. “In 2003, the Primus team were doing some work for BearingPoint, and I had the good fortune of meeting an exceptional individual, Chas White, who was at the time the global CIO and Executive Vice-President of BearingPoint.” By that time, Primus had worked with BearingPoint on a number of key projects in the region, the latest of which would be a retainer to maintain their IT operations all the way from Afghanistan to Amman—and everything in between.

Primus’ break-through into the US market was nearing. After providing services to BearingPoint and other US firms on overseas projects for years, it was obvious that the next most logical step for the company would be having physical presence in the United States, a plan that took a good few years to materialize. “We registered Primus U.S.A. in Fairfax County in 2016, and we have been fortunate to have Chas White on board with us in this venture.” Nasereddin considers the creation of Primus U.S.A—with Chas as a partner—as one of the company’s greatest achievements to-date.

Early engagements by Primus U.S.A. were with DAI, one of the largest USAID contractors. DAI is a global development company that retained Primus to review their IT function. “Chas White and the Primus team have helped us step outside the prism of our own thinking regarding IT governance and strategy. With the benefit of this external perspective, we are better positioned to seize the opportunities and mitigate the risks facing our business in the next phase of our evolution as a global development services provi…

  1. Chief of Central Election Commission of Kyrgyzstan visited Russia - World
    09.22 / 03:16
    Chief of Central Election Commission of Kyrgyzstan visited Russia 09:03, 22 September 2017, 15 AKIPRESS.COM - The Embassy of Kyrgyzstan in Russia hosted  on September 21 a meeting of members of the working group of government bodies...You are trying to access paid-for content on our website. We charge 190 som for the access to this news article.Using your personal account in AKIpress system please register or sign in to access this news article. You will receive further…
  2. Trump says he has made decision on Iran deal, declines to say what it is - World
    09.21 / 22:12
    AMMONNEWS - US President Donald Trump said on Wednesday that he had made a decision on whether or not to pull the United States out of the 2015 nuclear deal between Iran and world powers, but he declined to say what it was.Trump, when asked by reporters, said: “I have decided.”If Trump doe…
  3. Muslims Victims of Western-Backed Radical Islamists - World
    09.21 / 19:07
    Islam Times - Less than a week after the August 17 Spain terrorist attack, a group of young men brutally assaulted a 38-year-old hijab-wearing Muslim woman in the country’s capital, Madrid. Assaults against Muslims and disrespect of Islam have been a familiar scene in the Western c…
  4. Suspect Released in London Underground Attack Probe - World
    09.21 / 18:54
    British police on Thursday released a man arrested in connection with the bombing of a London Underground train last week, leaving five suspects in custody over the…
  5. EU Agrees on New Sanctions against N. Korea - World
    09.21 / 18:09
    The EU agreed Thursday on new sanctions against North Korea, diplomatic sources told AFP, as the international community steps up efforts to punish the pariah state for its nuclear weapons…
  6. Most Jordanian Businesses Want to Relocate – Survey - U.S
    09.21 / 18:06
    Most companies in the Kingdom are considering relocating abroad, according to a new survey from Endeavor Jordan, the business mentorship group. Of the 125 companies surveyed, 72 percent said they were considering moving their headquarters abroad. Of these, over half... The post Most Jordanian Businesses Want to Relocate – Survey appeared first on Venture…
  7. Saudis Call on Myanmar to Allow Rohingyas to Return - Middle East
    09.21 / 17:57
    A top Saudi relief official called Thursday for Myanmar to take back Rohingya refugees and let them live in…
  8. U.S., Russian Generals Meet to Talk Syria Ops - Middle East
    09.21 / 17:57
    U.S. and Russian generals have met to discuss Syria operations, an American officer said Thursday, amid back-and-forth allegations that each side had struck the other's allied ground…
  9. U.S.-Backed SDF Says 'Victory Near' against IS in Syria's Raqa - Middle East
    09.21 / 17:45
    A U.S.-backed force battling to oust the Islamic State group from its former Syrian stronghold Raqa said Thursday that "victory is near" and would be declared in coming…
  10. Trump Says U.S. to Target Firms Doing Business with N. Korea - World
    09.21 / 17:45
    U.S. President Donald Trump on Thursday paved the way for sanctions against foreign companies doing business with North Korea, a dramatic ratcheting up of pressure on the regime. Tightening an economic noose around  the Pyongyang regime, Trump said he had signed an executive order allowing sanctions against "individuals and companies that finance and facilitate trade with North …
  11. Counterterrorism: Morocco, Netherlands’ co-chairmanship of GCTF prolonged - World
    09.21 / 16:47
    The Global Counterterrorism Forum (GCTF) Wednesday in New York agreed to extend for two years the co-chairmanship of Morocco and the Netherlands, for their leadership roles at the head of the forum made of 29 countries and the European Union. The Ministerial Plenary Meeting of the forum agreed to prolong both countries’ leadership roles by […
  12. Gulf Crisis : ‘Trump warned Saudi-led league not to militarily overrun Qatar’, Bloomberg - World
    09.21 / 16:24
    President Donald Trump asked Saudi Arabia and the United Arab Emirates (UAE) to give up military action against Qatar, which has been embroiled in a diplomatic row with its Gulf neighbors, Bloomberg has learned. Two sources familiar with the US President’s discussions, who asked not to be named, told the US media that Trump told […
  13. Terrorism in name of Islam doesn’t represent Islam: Zarif - World
    09.21 / 16:06
    Islam Times - Iranian Foreign Minister Mohammad Javad Zarif has criticized US President Donald Trump for hastily “insulting” Islam following terrorist attacks in Spain, saying that acts of terror committed in the name of Islam do not represent the holy rel…
  14. Turkey Jails 14 Lawyers Representing Imprisoned Hunger Strikers - World
    09.21 / 15:52
    A Turkish court on Thursday jailed on terror charges 14 lawyers representing two detained teachers who have been on hunger strike for six months after being sacked in a mass…
  15. U.N. Sets Up Probe of IS Atrocities in Iraq - Middle East
    09.21 / 15:52
    The U.N. Security Council on Thursday unanimously decided to set up an investigation team to collect evidence on the massacres of Iraq's Yazidi minority and other atrocities committed by the Islamic State group in Iraq. Britain presented the resolution to help bring perpetrators of IS war crimes to justice -- a cause championed by international human rights lawyer Amal…
  16. Air Strikes Kill 22 in Northwest Syria in 48 Hours - Middle East
    09.21 / 15:19
    At least 22 civilians have been killed in 48 hours of heavy air strikes by Syria's regime and its ally Russia in northwestern Syria, a monitor said…
  17. Catalan Govt. Says Referendum Plans Have Been Dealt a Blow - World
    09.21 / 14:11
    The Catalan government acknowledged Thursday that its plans to hold an independence referendum on October 1 had been dealt a blow by a crackdown by Spanish authorities against the vote which Madrid deems…
  18. Trade turnover between Russia and Kyrgyzstan grows by 25% - World
    09.21 / 11:56
    Trade turnover between Russia and Kyrgyzstan grows by 25% 17:38, 21 September 2017, 38 AKIPRESS.COM - Trade turnover between Russia and Kyrgyzstan grew by 25% year-on-year, trade representative of Russia Valeriy Latypov said. Bishkek is hosting the AgroProdExpo-2017 international exhibition of agricultural products. "Such expos held on regular basis contribute to the development of trade ties," Latypov noted. Ambassador of Uzbekistan to Kyrgyzstan Komil Rashidov, for his part,…
  19. Uzbekistan, U.S. sign agreements worth $2.6 billion - World
    09.21 / 11:56
    Uzbekistan, U.S. sign agreements worth $2.6 billion 17:40, 21 September 2017, 37 AKIPRESS.COM - A package of cooperation documents worth $2.6 billion was signed as a result of the Uzbek-American business forum in New-York on September 20, the government of Uzbekistan reported. The event was held as part of the Uzbek President's visit to the U.S. for participation in the 72nd session of the UN General Assembly. The business forum was attended by more than 100 heads of the leading…
  20. Watchdog: Nuclear Warheads Still Building Up in 4 Countries - World
    09.21 / 11:46
    The global number of nuclear warheads dropped last year, but it seems China, India, North Korea and Pakistan are expanding the size of their atomic arsenals, a Swedish arms watchdog said Thursday. The Stockholm International Peace Research Institute says developments in North Korea's nuclear program "contributed to international political instability with potentially serious knock-on…