Why Some Sports Are Missing Out on the Industry’s Love Affair with Technology

Why Some Sports Are Missing Out on the Industry’s Love Affair with Technology
  1. Why Some Sports Are Missing Out on the Industry’s Love Affair with Technology
    “Artificial Intelligence” (CC BY-SA 2.0) by theglobalpanorama When it comes to sport and technology, there are some that do and there are some that don’t. While it might seem obvious to some that all sports could benefit greatly from the introduction of that latest technology, there are some governing bodies that just don’t seem too hot on the The post Why Some Sports Are Missing Out on the Industry’s Love Affair with Technology appeared first on My…

“Artificial Intelligence” (CC BY-SA 2.0) by theglobalpanorama

When it comes to sport and technology, there are some that do and there are some that don’t. While it might seem obvious to some that all sports could benefit greatly from the introduction of that latest technology, there are some governing bodies that just don’t seem too hot on the idea.

For example, the idea of goal-line technology in soccer has been talked about for years. With stinging shots liable to hit the crossbar, smash down somewhere close to the line and then out again, seeing whether or not it was a goal can be tough. However, despite the apparent failings of the human eye in this instance, certain ruling bodies have been slow to implement the technology.

In contrast, there are sports that have not only welcomed new technology, but practically revolutionised the way it works because of it. By far the most impressive example of sport and technology getting on like a house on fire is Aussie Rules. Arguably one of the toughest sports in the world, this high-octane rugby-style game has introduced a number of tech innovations over the years.

Covering everything from safety and scoring to statistics on betting odds and player form, Aussie Rules is now awash with ways both players and fans can get more out of the game. With this in mind, we’ve outlined some of the best tech innovations the Aussie Football League (AFL) has embraced in recent years.

Ball Tracking

“Aussie Rules football” (CC BY 2.0) by Geoff Penaluna

One of the first tech innovations to be adopted by the AFL was ball tracking. Developed by Melbourne’s Sherrin and the UK’s Catapult Innovations, the SmartBall basically allowed AFL teams and coaches to track the movements of a ball using an e-tag.

By inserting a microchip into an Aussie Rules ball, users could track its movements in real-time and, more importantly, record a wealth of data, including:

  • How many moves it takes a forward player to get possession of the ball.
  • How the ball was won, i.e. in open or congested space.
  • Which positions on the pitch a team is attacking from.
  • Changes in work rate when a team has/doesn’t have the ball.

Having access to this information has allowed AFL teams to vastly improve their tactics to the point where strategy is almost a science.

Odds Tracking

“Numbers Everywhere” (CC BY-SA 2.0) by storyvillegirl

In the same way players and coaches have been able to compile significant stats using micro-chipped balls, AFL fans have been able to enhance their experience of the game through online aggregators. Designed both for entertainment and to improve a sports bettor’s ability to make the best picks, stats sites are now the go to place for AFL fans who want to learn more about a team or player.

For example, when a fan visits Oddschecker, the site will not only list the latest AFL odds for the Grand Final winner and other competitions from the industry’s top bookmakers, but a breakdown of where people are staking their money. At the bottom of the AFL page, users will see a pie chart that represents the number of bets placed on a particular team. Using this information in conjunction with the betting lines and Oddschecker’s market reports, bettors can get a much better insight into each team and the…

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