FKA twigs Teams With Nike, Proving Athleisure Isn’t Just for Traditional Athletes


FKA twigs Teams With Nike, Proving Athleisure Isn’t Just for Traditional Athletes
  1. FKA twigs Teams With Nike, Proving Athleisure Isn’t Just for Traditional Athletes
    www.vogue.com
    Lest there be any hesitation that FKA twigs is the ultimate multi-hyphenate of the modern era, her new collaboration with Nike should settle the score. Today, the American sportswear giant reveals a new campaign for its Zonal strength tights, which was entirely concepted, created, and cast by twigs. The musician stars in the ads too, alongside athletes she handpicked including track and field runner English Gardner, Olympic fencer Miles Chamley-Watson, and dancer Saskia Horton. “When Nike r…
    Fashion
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Lest there be any hesitation that FKA twigs is the ultimate multi-hyphenate of the modern era, her new collaboration with Nike should settle the score. Today, the American sportswear giant reveals a new campaign for its Zonal strength tights, which was entirely concepted, created, and cast by twigs. The musician stars in the ads too, alongside athletes she handpicked including track and field runner English Gardner, Olympic fencer Miles Chamley-Watson, and dancer Saskia Horton.

“When Nike reached out to me about collaborating on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way,” FKA twigs told Vogue.com over email. “We cast a group of amazing people who take their physicality seriously and have their own sense of style, to push people to be healthy and understand, through any genre of sport, they can be the best versions of themselves.”

In the imagery, twigs and co. stand in moody landscapes, caught mid-motion in gymnastic, intertwined poses. It’s a pretty stark change from the clinical expressions of…

Tags: #NIKE
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