Stand By Your Man(ufacturer): Here Are the Makes and Models Owners Can’t Stay Away From


Stand By Your Man(ufacturer): Here Are the Makes and Models Owners Can’t Stay Away From
  1. Stand By Your Man(ufacturer): Here Are the Makes and Models Owners Can’t Stay Away From
    Brand loyalty is a central element in the consumer culture that we’re all slaves to. There is a specific Korean company that makes most of the electronics I own, an American distiller that I trust with my alcohol, and I have never purchased any toilet paper other than the one that has the dog for a […] The post Stand By Your Man(ufacturer): Here Are the Makes and Models Owners Can’t Stay Away From appeared first on The Truth About …
    Auto

Brand loyalty is a central element in the consumer culture that we’re all slaves to. There is a specific Korean company that makes most of the electronics I own, an American distiller that I trust with my alcohol, and I have never purchased any toilet paper other than the one that has the dog for a mascot. When I buy another motorcycle, I already know what it’s going to be — and I can say the same thing about jeans, waffles, or boots.

As automotive enthusiasts, most of us are informed enough to have our preferences without succumbing to a blind faith in any singular model or brand. That said, the rest of the population isn’t made up of car devotees. Some people will happily return to a familiar dealership, buy a familiar truck, drive their new purchase home, and immediately apply a decal of Calvin urinating on the emblem of a rival brand.

Fortunately, it’s not always about automotive zealotry. Often, people return to a particular model or manufacturer because it treated them right. As it turns out, they’ve been awarding trophies based on this phenomenon for two decades. Last night, business and marketing research provider IHS Markit presented the 21st annual Automotive Loyalty Awards in Detroit.

So, where do the strongest automotive loyalties lie?

Of the thirty winners, General Motors took the big prize with Overall Loyalty to Manufacturer. However, Ford achieved the highest overall loyalty rate of all makes during the 2016 model year, winning the Overall Loyalty to Make award. When that support was broken down along ethnic lines, Ford showed a particularly strong devotion among African-American consumers.

Asian customers returned to Mercedes-Benz products the most, while Hispanic buyers were most loyal to Toyota.

Tesla was recognized for bringing in the most committed consumers in 2016, while Cadillac saw the largest influx of “super loyalists” — those willing to repurchase a vehicle from their chosen brand 76 percent of the time.

As for individual models, it should be no surprise that Ford’s F-Series is a popular repeat buy for those seeking a heavy-duty pickup, while Ram’s 1500 ended up being the more popular half-ton. Also unsurprising to see on the list of consu…

  1. 5 features Bajaj Dominar is missing from its Pulsar CS400 Concept avatar

    Rushlane.com - Auto
    01.20 / 11:49 rushlane.com
    A notable list of changes can be seen as the Bajaj Pulsar CS400 transforms into Dominar 400. The post 5 features Bajaj Dominar is missing from its Pulsar CS400 Concept avatar appeared first on …
  2. Barely Driven Mercedes-Benz SLS AMG Black Series Makes For An Interesting Find

    Carscoops.com - Auto
    01.20 / 11:48 carscoops.com
    By spending £389,995, or just over $480,000, a car collector with deep pockets could purchase this mint condition left-hand drive Mercedes-Benz SLS AMG Black Series.Read more » …
  3. November NAFTA Transportation: All 5 Modes Up

    Gobytrucknews.com - Auto
    01.20 / 11:28 gobytrucknews.com
    U.S.-NAFTA freight totaled $91.1 billion as all five major transportation modes carried more freight by value with North American Free Trade Agreement partners Canada and Mexico in November 2016 compared to November 2015, according to the TransBorder Freight Data released today by the U.S. Department of Transportation’s Bureau of Transportation Statistics. The 3.3 percent rise from […
  4. Tesla releases new Model S 100D with 335 miles of range – longest range in EV in the world yet

    Electrek.co - Auto
    01.20 / 11:05 electrek.co
    We knew it was coming for a while now. Ever since Tesla introduced the P100D battery back for the Model S and X, but the automaker said at the time that it wanted to focus on making the performance version of the pack and that the non-performance would follow later. That is apparently today since Tesla quietly updated its online design studio early this morning and both the 100D version is available for both the Model S and X. more…Filed under: Uncategorized …
  5. Inauguration Day: Auto Industry Speaks Out on Uncertain Future Under Trump

    Wot.motortrend.com - Auto
    01.20 / 10:18 wot.motortrend.com
    It is inauguration day. Hopefully, President-elect Donald Trump is too busy to tweet about automakers on his auspicious day. But his thumbs have been busy in the past few weeks, especially tweets that further his campaign to push automakers to build more cars in the U.S.—not Mexico, Canada, Germany, or anywhere else on the planet, […] The post Inauguration Day: Auto Industry Speaks Out on Uncertain Future Under Trump appeared first on Motor T…
  6. Uber will shell out $20M to settle claims it misled drivers over wages

    Digital Trends - Cars
    01.20 / 10:18 digitaltrends.com
    Uber has agreed to pay $20 million over claims made by the Federal Trade Commission that it recruited drivers with false information about how much they could earn in the job. The post Uber will shell out $20M to settle claims it misled drivers over wages appeared first on Digital …
  7. Faraday Future Showcases The FF91 As The Most Advanced Electric Vehicle

    Autoworldnews.com - Auto
    01.20 / 10:11 autoworldnews.com
    Faraday Future revealed that FF91 has a similarity to Ford's Expedition and the most advanced EV…
  8. You Can Now Complete The Entire Process Of Buying A Peugeot Online

    Carscoops.com - Auto
    01.20 / 09:58 carscoops.com
    Peugeot has chosen the UK market to launch a revolutionary e-commerce platform, representing what it calls, the world's first all-encompassing online car-buying process.Read more » …
  9. Volvo Cars announces Xiaolin Yuan is appointed senior vice president Asia Pacific region

    Automotiveworld.com - Auto
    01.20 / 09:47 automotiveworld.com
    Volvo Cars, the premium car maker, has appointed Xiaolin Yuan as senior vice president for the Asia Pacific region effective March 1st, replacing Lars Danielson who will retire at the end of February. Mr Yuan is currently deputy vice president for Asia Pacific, a position he has held for the past two years. He previously ... The post Volvo Cars announces Xiaolin Yuan is appointed senior vice president Asia Pacific region appeared first on Automotive…
  10. TRL: UK continues to shape future EU automotive safety despite Brexit

    Automotiveworld.com - Auto
    01.20 / 09:46 automotiveworld.com
    The UK will continue to play a key role in shaping future European transport policy following the solus award of the latest European Commission (EC) Automotive Safety Framework to TRL, the global centre of innovation in transport and mobility. The agreement, which is worth in the region of €3m over a four-year period, will see ... The post TRL: UK continues to shape future EU automotive safety despite Brexit appeared first on Automotive W…
  11. Despite Trump’s threat, India-made Ford EcoSport will be sold in the US

    Rushlane.com - Auto
    01.20 / 09:21 rushlane.com
    As a part of the Government’s Make in India strategy, Ford India is all set to export India made EcoSport to the US. The post Despite Trump’s threat, India-made Ford EcoSport will be sold in the US appeared first on R…
  12. BMW 4 Series Coupe

    Topspeed.com - Auto
    01.20 / 09:13 topspeed.com
    BMW introduced the 4 Series Coupe back in January of 2013 at the Detroit Auto Show. At the time, this compact executive two-door was slated as a replacement for the outgoing 3 Series Coupe, given the brand’s decision to split the model line into two separate iterations, with the 3 taking up four-door duty, and the 4 going two-door. While the 4 Series comes with an interior and exterior that’s similar to the current sixth-gen F30 3 Series, the 4 Series is also outfitted with a longer, wider …
  13. KTM 390 Adventure confirmed by Rajiv Bajaj, and it is coming to India

    Rushlane.com - Auto
    01.20 / 08:45 rushlane.com
    Late last year, the first spy shots of the KTM 390 Adventure were spied in Europe. Now, at the launch of new KTM RC series in India, Mr Rajiv Bajaj has officially confirmed the launch details of 390 Adventure. The post KTM 390 Adventure confirmed by Rajiv Bajaj, and it is coming to India appeared first on…
  14. DC Design to enter bike customization market

    Team-bhp.com - Auto
    01.20 / 07:56 team-bhp.com
    DC Design is entering into the bike customisation market with the launch of a sub brand - DC2. This new arm will be dedicated to design and offer customised kits for a wide range of motorcycles in the Indian market. The company has kick started its motorcycle customization business by unveiling its first custom bike, called the DC2 CarbonShot. It is based on a Royal Enfield Bullet 350.The DC2 Carbon Shot comes with an all-LED headlamp while the front indicators have been placed in billet…
  15. Audi Quattro AWD vs BMW xDrive AWD

    Quattrodaily.com - Auto
    01.20 / 07:55 quattrodaily.com
    It seems as if every car on the market has some sort of all-wheel drive system as an optional extra.. The post Audi Quattro AWD vs BMW xDrive AWD appeared first on…
  16. New auto tech gives way to more safety, comfort

    DetroitNews-Auto
    01.20 / 06:24 detroitnews.com
    Auto suppliers rolled out a slew of flashy and innovative interior concepts at the auto show this…
  17. 2017 Kia Cadenza Is A Handsome-Looking Piece; Kia's Best Selling Vehicle To Date!

    Autoworldnews.com - Auto
    01.20 / 05:54 autoworldnews.com
    The 2017 Kia Cadenza is known to have focused on its impressive exterior but still delivers with its…
  18. DC Design Custom kit for Royal Enfield Classic 350 is a must have

    Rushlane.com - Auto
    01.20 / 05:41 rushlane.com
    Revealed with Retro-Futuristic Carbon Body and carbon fiber parts, DC Design Royal Enfield DC2 Carbon-Shot is priced at INR 76,000 over price of the bike. The post DC Design Custom kit for Royal Enfield Classic 350 is a must have appeared first on…
  19. Mahindra KUV100 Anniversary Edition - brochure leaked

    Team-bhp.com - Auto
    01.20 / 05:29 team-bhp.com
    Mahindra had launched the KUV100 in the niche hatchback crossover segment in January 2016. To mark the completion of 1 year of sales of the KUV, Mahindra is expected to launch an Anniversary Edition of the vehicle. The brochure of this car has been leaked on the internet ahead of its official unveil.According to the brochure, the KUV100 Anniversary Edition will get a dual-tone paint scheme. It will be available in two colour options - Flamboyant Red and Dazzling Silver. In both these…
  20. 3.1M Vehicles Recalled for Takata Air Bags

    Automotive-fleet.com - Auto
    01.20 / 05:05 automotive-fleet.com
    NHTSA releases details about 24 separate recalls involving 17 different vehicle…