What the Folding of All Leisure Holidays Means for Cruising


What the Folding of All Leisure Holidays Means for Cruising
  1. What the Folding of All Leisure Holidays Means for Cruising
    travelpulse.com
    The parent company of Swan Hellenic and Voyages of Discovery has ceased cruise…
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PHOTO: Swan Hellenic Minerva's smokestack. (photo via Flickr/Gary Bembridge) 

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United Kingdom tour conglomerate All Leisure Holidays Limited has officially gone out of business resulting in the immediate collapse of its Swan Hellenic and Voyages of Discovery brands.

According to BBC News, that means almost 150 people have lost their jobs and 13,000 future reservations have been canceled. The business shakeup includes refunds for those travelers affected and the protection of 200 shoreside workers under a partial sale to a subsidiary of G Adventures.

As for the remainder, Grant Thornton's Eddie Williams is quoted as saying, "The cruise operations have been significantly loss-making over a number of years and the ongoing cost of funding these operations by the tours operations has created significant cash issues for the entire group, which has ultimately led to the administration of all businesses.”

READ MORE: Voyages of Discovery Unveils New Packages, New Look

The websites of both Swan Hellenic and Voyages of Discovery now point to a static administrative message indicating that operations aboard the former’s Minerva and latter’s Voyager have ceased.

Swan Hellenic historically dates back to the 1950s and was even owned by P&O Cruises starting in 1983, eventually becoming a subsidiary of Carnival Corporation through 2007. During its ownership, the ship that currently operates as Fathom’s Adonia was Swan Hellenic’s Minerva II, but a return to the original smaller Minerva did not sustain the company.

Even Voyages of Discovery has a link back to P&O Cruises as it deployed the Discovery from 2002 to 2014, which was formerly under P&O's Princess Cruises as Island Princess from 1974 to 1999. By 2012, the Voyager joined Voyages of Discovery and eventually became the cruise line’s sole ship.

READ MORE: Swan Hellenic Announces Slate of Guest Speakers

Now, the brands will likely …

Tags: #Holiday
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