Hy-Vee to test new retail format

Hy-Vee to test new retail format
  1. Hy-Vee to test new retail format
    A health-focused retail format is in the works for…

A health-focused retail format is in the works for Hy-Vee.

The new concept will include a health food store, groceries, pharmacy, clinic and a fitness studio, according to Tara Deering-Hansen, group vice president of communications for the retailer.

“We are adapting to customers’ changing lifestyles and to meet their needs,” Deering-Hansen said.

The grocery selection for the concept is yet to be determined, so it is unknown whether that store will offer fresh produce, she said.

The new format will be in Urbandale, Ill., and city documents indicate the building will be about 17,000 square feet on 4.25 acres.

Hy-Vee is pursuing other concept stores like that one, Deering-Hansen said. Details were not available on how many other stores, where those would be and when.

In many of its current stores, Hy-Vee has HealthMarket departments, which feature organic and glute…

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