WinCo Foods promotes Chilean lemons


WinCo Foods promotes Chilean lemons
  1. WinCo Foods promotes Chilean lemons
    thepacker.com
    Boise, Idaho-based WinCo Foods partnered with the Chilean Citrus Committee on a recent promotion with social media and in-store…
    Industries

Boise, Idaho-based WinCo Foods partnered with the Chilean Citrus Committee on a recent promotion with social media and in-store components.

An Instagram contest July 7-11 encouraged consumers to respond to the prompt “When life gives you lemons, make ______!” for a chance to win a prize, according to a news release. WinCo also offered samples of lemon mint-infused water at a California store location.

The retailer promoted a lemon meringue pie recipe video by Fruits From Chile, and another in-store piece of the partnership was the distribution of recipe cards and contest entry forms while Chilean dancers and lem…

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