Heineken may lose its red star logo over Hungary’s fight with “symbols of tyranny”


Heineken may lose its red star logo over Hungary’s fight with “symbols of tyranny”
  1. Heineken may lose its red star logo over Hungary’s fight with “symbols of tyranny”
    rt.com
    Brewer Heineken’s trademark red star may become a victim of the Hungarian government’s attempts to ban the use of “totalitarian symbols” related to years of Nazi occupation and the communist era. Read Full Article at RT.com…
    Finance
Read more Seeing red: Russian communists to seek international copyright of star symbol

On Monday, the country’s parliament began discussing a bill which, from next year, would make it a criminal offense to us symbols such as the swastika, the arrow cross, the hammer and sickle and the red star for commercial use.

Businesses using the symbols could be fined up to $7 million and employees receive a jail term.

The government of Prime Minister Viktor Orban said it has a "moral obligation" to ban the commercial use of “symbols of tyranny.”

Experts say if the bill is passed, beer giant Heineken may be forced to change its logo, which features a five-pointed red star. The company has had a star logo on its beer for most of the years since it was first brewed in the second half of the 19th century, changing the color to red in the 1930s.

The star is thought to represent a brewers’ symbol for the various stages of the brewing process. The red star was also a major symbol of Soviet communism and used to appear on the crest of communist-era Hungary.

Red stars are also featured in the logos of US department store chain Macy’s and Italy’s San Pellegrino mineral water.

According to Reuters, Hungarian government spokesman Zoltan Kovacs said that based on the law, Heineken beer with its current logo could be…

© Ruslan Krivobok
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